Media
Brand Kit
Logos, brand color, and approved boilerplate for press and partner use.
Palette
Ink-on-cream is the foundation. Color is reserved for the three index tiers — Core, Ascent, Frontier — and the editorial states they imply. Don't recolor the wordmark.
Ink
#0f1115Body text · primary CTAs · focus rings
Cream
#f6efe5Page background
Core
#0c4a6eCore tier accents · links in long-form text
Ascent
#b45309Ascent tier accents · active in-progress state
Frontier
#047857Frontier tier accents · success and completion
Typography
Set in Inter. Hierarchy is built from size and weight, never a font swap. JetBrains Mono is reserved for code, contract addresses, and tabular numerals.
Boilerplate copy
One-liner
GNDX Protocol — the on-chain index for Web3 gaming tokens, built on Arbitrum One.
Twitter / X bio
The Web3 Gaming Index. Diversified. On-chain. Arbitrum. $GNDX $GAME
Short description
GNDX Protocol is a decentralised on-chain index fund for the Web3 gaming sector, built on Arbitrum One. By depositing USDC, users receive $GNDX tokens that represent a diversified basket of gaming tokens across three tiers — Core (65%), Ascent (25%), and Frontier (10%). The genesis basket launches with 9 tokens and expands via governance as the sector grows on Arbitrum. The protocol is governed by veGAME holders and managed by Chainlink-verified oracles with a 10% single-token weight cap hardcoded in the smart contract.
Long description
GNDX Protocol is a fully decentralised, on-chain index fund for the Web3 gaming sector, launched on Arbitrum One in 2026. The protocol provides diversified exposure to the Web3 gaming token universe through a single token. When users deposit USDC, they receive $GNDX tokens priced at the net asset value (NAV) of the underlying basket. The genesis basket holds 9 gaming tokens across three tiers: Core (7 tokens, 65%), Ascent (2 tokens, 25%), and Frontier (10% weight reserved, expanding via governance vote as the sector grows on Arbitrum). A 10% single-token weight cap is hardcoded in the smart contract and cannot be overridden by any governance vote. The protocol charges a 0.75% annual streaming fee — comparable to Vanguard index ETF fees — distributed weekly to veGAME stakers, the treasury, and $GAME buyback-and-burn. Governance is conducted on-chain by holders of veGAME, a vote-escrowed governance token derived from the fixed-supply $GAME token. GNDX Protocol is pre-launch and in the audit phase. Independent third-party audits will be commissioned and completed before any production deployment on Arbitrum One; audit reports will be published on the Security page.
Media enquiries
press@gndx.finance